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The Premium Creative

Weekly strategy and money mindset for creative service providers who are done attracting budget clients and ready to stop competing on price and start commanding rates they deserve

WRITTEN BY

Jen Fontanilla, Creative Business Strategist for Creative Service Providers

LATEST POSTS

⚡Priority: Why Your Offer Isn't Converting (It's Not What You Think)

May 29, 2026

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3 min read

⚡Priority: Why Your Offer Isn't Converting (It's Not What You Think)

I built the most thorough offer page I've ever written. People bought without a single question. Here's the 5-part framework behind it.

Jen Fontanilla

May 20, 2026

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2 min read

❌Your low price is scaring away your best clients

Why undercharging backfires, what it actually signals to premium buyers, and the real reason "just charge more" never works on its own.

Jen Fontanilla

Apr 30, 2026

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3 min read

📌Nobody knows you're available

Your next client doesn't know you exist yet. Let's fix that.

Jen Fontanilla

THE ARCHIVES

May 29, 2026

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3 min read

⚡Priority: Why Your Offer Isn't Converting (It's Not What You Think)

I built the most thorough offer page I've ever written. People bought without a single question. Here's the 5-part framework behind it.

Jen Fontanilla

May 20, 2026

•

2 min read

❌Your low price is scaring away your best clients

Why undercharging backfires, what it actually signals to premium buyers, and the real reason "just charge more" never works on its own.

Jen Fontanilla

Apr 30, 2026

•

3 min read

📌Nobody knows you're available

Your next client doesn't know you exist yet. Let's fix that.

Jen Fontanilla

Jan 16, 2026

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4 min read

Can I introduce you to my money mentor?

This is the year you finally get it handled

Jen Fontanilla

How To Fire That Client (And Why It's The Most Profitable Decision You'll Make This Year)

Jan 15, 2026

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9 min read

How To Fire That Client (And Why It's The Most Profitable Decision You'll Make This Year)

You know exactly which one I'm talking about...

Jen Fontanilla

Team Niche for the Win: What Other Creatives Confirmed for Me About Strategic Positioning

Jan 8, 2026

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8 min read

Team Niche for the Win: What Other Creatives Confirmed for Me About Strategic Positioning

My LinkedIn post got 3,289 impressions and sparked an unexpected masterclass in the comments. Here's what I learned.

Jen Fontanilla

Jan 2, 2026

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4 min read

Stop setting goals. Do this instead.

Goals without positioning are just expensive wishes.

Jen Fontanilla

Why January is the perfect time to raise your rates

Dec 26, 2025

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5 min read

Why January is the perfect time to raise your rates

Most creatives wait for permission to charge more. This is your permission slip.

Jen Fontanilla

🤔How to know if you're actually niched down enough

Dec 19, 2025

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4 min read

🤔How to know if you're actually niched down enough

The test: Can someone refer you in one sentence without hesitation?

Jen Fontanilla